Content Management
System Integration

OBJECTIVE

How might we integrate Slingshot & Assethub to enable communication between platforms at multiple touch points along the content creation workflow.

OUTCOME

Prevent loss of critical metadata in the transfer of assets between systems.

Reduce steps and ease friction for creative users to retrieve assets associated with a business priority.


CONTEXT

Slingshot (CMS)
Target’s content management system

Assethub (DAM)
Target’s digital asset management system

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Dynamic Email Content System

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Target App Redesign